A NOTE FROM THE FOUNDER
I have been obsessed with beauty for as long as I can remember. My mother was of that generation where women never left the house without being impeccably made up. I know this helped shape an obsession with makeup from a very early age.
When I became a makeup artist, skin became incredibly important. Applying products on other people’s skin meant I had a duty to treat it with the utmost care, to learn and understand what causes skin issues and study skincare products more closely.
In my younger years, I had oily skin and large pores which led to a desperate obsession with finding solutions to these ‘issues’. From acid peels, abrasive scrubs, microdermabrasion, and maximum strength everything, I realised that my skin really didn’t change in any dramatic way and sometimes became worse. Then I was diagnosed with rosacea and told to stop using so many strong actives. I had damaged my skin barrier when I thought I was doing all the right things.
I started to focus my research on the skin barrier and my understanding of skin, how it works and what it needs completely changed: in order to have glowing and vibrant skin, you need a healthy and strong skin barrier. The concept of skin ‘health’ changed everything.
It became my mission to figure out how to use the actives I knew worked in a way that wouldn’t disrupt or damage the skin barrier, how to repair the damage that was done and build an armour to prevent future damage. And how to do it in as few steps as possible.
Skincare was moving into high potency actives, percentages, layering. Devices that poked, shaved and peeled, putting skin into a constant damage/repair cycle. Sekkeizu’s philosophy is do no damage at any step.
Another important thing I learnt along the way is a little more philosophical...time.
When you look to nature and see the awe-inspiring beauty it has created. The sweeping sand dunes of our deserts, harmonious folds of vividly coloured sandstone canyons, glaciers whose ice caves shape and shift the light to create some of the most incredible beauty on Earth.
Nature has worked over time to create these gifts and so time should be allowed to do the same for us. We grow wiser with time, we grow more patient and understanding. We see and experience the world in different ways as we grow and age. I have been able to see this in my clients, who at 70+ have been some of the most beautiful models I’ve had the pleasure to work with. Time created this.
Time is just as important a factor for great skin. Rushing to get that glow, fix that spot, smooth out texture – all of these quick fixes are stripping skin of the time it needs to heal and strengthen. You need to give your skin the tools to develop its own defences. Slow down the pace. Focus on skin health and the glow will follow.
Sekkeizu is the sum of my fifteen years of experience, learning, and passion for skin and beauty. Everything is intentional. I hope you love the AM Serum and the products that follow as much as I do and remember:
Time Creates Beauty.
Sekkeizu's mission is to restore and optimise the skin barrier at every step and empower a focus on long-term skin health.
We are committed to sustainability as a core value that underpins everything we do, to ensure we minimise our impact on the environment. We have partnered with Ecologi who will plant a tree on your behalf for every order. We have planted 200 trees through our own development process and will continue to do so going forward.
We aim to serve and give back to underprivileged communities in any matter of small ways even as we grow as a company.