Hibiscus flower hydration ingredient

Ingredient Spotlight: Wild Hibiscus Flower Extract

The science

Wild Hibiscus Flower Extract is an Australian plant, unique for its rich betaine content. Betaine is a naturally modified amino acid and organic osmolyte that accumulates in plants under drought stress. Osmolytes are small organic molecules that help cells maintain proper function under stress. When applied to the skin, osmolytes work to regulate water balance, protect against environmental stressors, and improve skin hydration and elasticity.

The benefits

This is no one trick pony, Wild Hibiscus Flower Extract is an incredibly robust molecule that truly works the skin on a number of levels. The benefits are wide ranging and potent and include:

  • a high concentration of antioxidants that protect the skin from free radical damage. Hibiscus extract contains high levels of flavonoids, anthocyanins, and other antioxidants that help to protect the skin from environmental stressors and premature aging

  • anti-inflammatory and antimicrobial properties that help soothe and protect the skin. This makes it particularly beneficial for people with sensitive or acne-prone skin

  • it is rich in vitamins A, C, B2 and minerals that are important for skin health

  • rapidly increases skin moisture content with a continuous effect up to 72hrs after a single application

  • rapidly decreases skin water loss with a continuous effect up to 72hrs after single application

  • enhances epidermal thickening

  • restores skin barrier function


This multi-functional active is essential to strengthening our skin barrier as well as several other benefits and has been optimally formulated alongside our other key ingredients in our AM Serum.

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